If you want to live in peak downtown Evanston, 728 Clark is exactly the building for you. While there is noise at night, you live right over Einstein's, Taco Bell, maybe even Blaze Pizza, and you have access to all the good things downtown has to offer.
Plus, you're steps across the street from campus, so if you love Allison Dining Hall, the administrative buildings by the clock tower, or, a few steps further back in the old days, the music department, you are right in the right place for easy access.
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